Cookie Policy
Bansko Bike Fest — banskobikefest.com
The current Cookie Policy explains how Association „Bansko Bike Fest“, EIC 208810257, with registered office and management address: Bulgaria, Bansko (2770), 2 Stragite Street (hereinafter referred to as „We“, „Administrator“ or „Association“), uses cookies and similar technologies on our website banskobikefest.com, through which we offer registrations and tickets for the events within the festival Bansko Bike Fest.
The policy follows the requirements of Regulation (EU) 2016/679 (GDPR), the Electronic Communications Act (Art. 4b), and the Personal Data Protection Act.
What are cookies?
Cookies are small text files that a website saves to your device (computer, phone, tablet) when you load a page. They store information about your behaviour on the site – which pages you have visited, which tickets or events (e.g. Bike rally, Gourmet tour, Road tour) you have added to your basket, whether you are logged into your user profile, language preferences, etc.
Besides biscuits, we also use similar technologies (pixels, local storage, tags), to which the same rules apply.
2. What types of cookies do we use and on what legal basis?
Our website uses the following cookie categories:
Strictly necessary cookies
These cookies are absolutely essential for the functioning of our website. Without them, the website cannot work properly – you will not be able to add an event to your basket, complete registration, pay for a ticket, or securely manage your session.
Legal basis: For these biscuits Your prior consent is not required, as they are mandatory for the provision of the service you have explicitly requested (Art. 4b, para. 2 of the E-Commerce Act).
B. Functional cookies
These cookies allow the site to remember your preferences (e.g. display, region, view) and provide you with enhanced functionalities.
Legal basis: Express consent.
Analytical cookies
These cookies collect anonymous/pseudonymised information about how visitors use the site – which events pages they visit most often, where they come from, and how long they spend on them. This helps us to analyse interest in the different Festival activities (Bike rally, Gourmet tour, Bike academy, etc.) and to improve the user experience (via Google Analytics 4, loaded through Google Tag Manager).
Legal basis: Express consent.
Marketing / Advertising cookies
Marketing cookies are used to track your behaviour online to show relevant and personalised ads for Bansko Bike Fest on other platforms and social networks, primarily through Meta (Facebook) Pixel, and if there are active campaigns — Google Ads.
Legal basis: Express consent.
3. Third-party cookies
Some cookies (particularly analytical and marketing ones) are set by external service providers, who may have access to the information:
- Google LLC / Google Ireland Ltd. — Google Analytics 4, Google Tag Manager, possibly Google Ads. Privacy Policy: https://policies.google.com/privacy
- Meta Platforms Ireland Ltd. — Facebook Pixel, Instagram. Privacy Policy: https://www.facebook.com/policy.php
- WordPress / WooCommerce (Automattic) — for the core functionality and shopping cart of the website. Policy: https://automattic.com/privacy/
When these providers process data outside the European Economic Area, we apply appropriate GDPR safeguards (EU Standard Contractual Clauses or adequacy decisions).
4. Storage periods and a specific list of cookies
The length of time that cookies remain on your device depends on their type. They can be session (automatically deleted when the browser is closed) or Permanent (remain until they expire or you delete them manually).
Below is a list of the specific cookies that the website uses, broken down by category. The specific list may change with website updates.
Strictly necessary cookies
| Biscuit | Supplier | Description | Deadline |
|---|---|---|---|
PHPSESSID | banskobikefest.com | Unique user session identifier, required for the correct functioning of the website and shopping cart | Session |
wp_woocommerce_session_[hash] | banskobikefest.com | Maintain user session in the shopping cart (set when an item is added) | 2 days |
woocommerce_cart_hash | banskobikefest.com | Follow the contents of your basket | Session |
woocommerce_items_in_cart | banskobikefest.com | Number of items in basket | Session |
When we install a consent banner, it will set an additional cookie (e.g. cookie consent, Complianz consent status or similar), which records your choice so that we don't ask you every time you load.
B. Analytical / Statistical cookies (Google Analytics 4 via Google Tag Manager)
| Biscuit | Supplier | Description | Deadline |
|---|---|---|---|
_ga | Google Analytics — differentiating unique visitors | 2 hours | |
_ga_ZTKT6EJ2J1 | Google Analytics 4 — поддържа състоянието на сесията за конкретното GA4 свойство | 2 hours |
Our Google Tag Manager ID is GTM-59R2FP48.
Marketing / Advertising Cookies
Meta (Facebook) Pixel
| Biscuit | Supplier | Description | Deadline |
|---|---|---|---|
_fbp | Meta | Delivery of promotional products and tracking of actions after clicking on our Facebook/Instagram advertisement | 3 months |
Our Meta (Facebook) Pixel ID is 1517846779838634.
Google Ads / Conversion Linker
| Biscuit | Supplier | Description | Deadline |
|---|---|---|---|
_gcl_au | Measuring the effectiveness of our advertising campaigns and tracking conversions (Google Ads Conversion Linker) | 3 months |
PixelYourSite (for enhanced tracking with Meta Pixel and GA4)
The site uses the plugin PixelYourSite, which sets cookies for improved attribution in Facebook and Google tracking (first visit, landing page, traffic source):
| Biscuit | Supplier | Description | Deadline |
|---|---|---|---|
pys_first_visit | banskobikefest.com | Notes that the visitor is on the site for the first time | For up to 7 days |
pys_landing_page | banskobikefest.com | Records what the landing page of the visit was | For up to 7 days |
pys_session_limit | banskobikefest.com | Limits the number of tracked events in a session | For up to 7 days |
pys_start_session | banskobikefest.com | Marks the start of the session | Session |
pysTrafficSource | banskobikefest.com | Traffic source for the current session | For up to 7 days |
last_pys_landing_page | banskobikefest.com | Visitor's last landing page | For up to 7 days |
last_pysTrafficSource | banskobikefest.com | Latest traffic source | For up to 7 days |
Sourcebuster.js (attribution on traffic)
WooCommerce uses the library Sourcebuster.js, which records where the visitor comes from (UTM parameters, referrer, channel type) so that the Association can measure the effectiveness of its marketing channels:
| Biscuit | Supplier | Description | Deadline |
|---|---|---|---|
sbjs_first | banskobikefest.com | Visitor's first traffic source | 6 months |
First addition of SBJS | banskobikefest.com | Additional data for the first visit (date, landing page) | 6 months |
sbjs_current | banskobikefest.com | Current traffic source | Session |
sbjs_current_add | banskobikefest.com | Additional data for the current session | Session |
session_id | banskobikefest.com | Current session parameters (number of pages, target page) | 30 minutes |
sbjs_udata | banskobikefest.com | Device and behaviour data | 6 months |
sbjs_migrations | banskobikefest.com | Technical cookie for library version migrations | 6 months |
5. How to manage and withdraw your consent?
You have the right to change your preferences or withdraw your consent at any time, and it is as easy to do so as it was to give it.
Site management You can manage your consent directly via our website using the „Cookie Settings“ link in the site's footer, which will reopen the consent banner.
Browser control: You can set up your web browser to block or warn you about cookies. Instructions for the main browsers:
- Google Chrome https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
- Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/
- Microsoft Edge: https://support.microsoft.com/microsoft-edge/microsoft-edge-prochrome
Warning: If you block strictly necessary cookies, some essential website functions (including the shopping basket and event registration) will not work.
Opting out of Google Analytics You can also opt out of data collection from Google Analytics via the official Google add-on: https://tools.google.com/dlpage/gaoptout.
Opt out of Meta: You can manage your ad preferences in the settings of your Facebook/Instagram account.
6. Links with other policies
This Cookie Policy should be read together with:
7. Policy Changes
The current Cookie Policy may be updated periodically – for example, when new tools are added or providers change. The current version is always available at banskobikefest.com/cookie-policy. We will inform you accordingly of any significant changes.
8. Contacts
If you have any questions regarding this Cookie Policy, please contact us:
- Name: Association „Bansko Bike Fest“
- Company registration number 208810257
- Address: Bulgaria, Bansko (2770), 2 Stragite Street
- Email: office@banskobikefest.com
- Phone: +359 886 115 858
- Website banskobikefest.com
Last updated: May 2026.
